The San Marcos Independent School District serves the city, and the elementary, middle, and high schools have received high ratings from students and parents alike. Hernandez Elementary School, Goodnight Middle School, and San Marcos High School are some of the top-rated schools in the district.

San Marcos is conveniently located close to several major highways, making it easy to get around the city and surrounding areas. The city is also home to several parks, such as Sewell Park, which offers visitors an excellent place to relax and unwind. The San Marcos River is a popular destination for swimming, tubing, and kayaking, while the nearby Blanco River is an ideal spot for fishing.

Residents of San Marcos have access to a wide range of dining options, from casual eateries to upscale restaurants. Some of the popular restaurants in the area include The Root Cellar Cafe, The Taproom Pub & Grub, and Zelicks Icehouse. The city is also home to several shopping centers, including the San Marcos Premium Outlets and the Tanger Outlets.

In terms of entertainment, San Marcos has plenty to offer. The city is home to several museums, such as the Texas Music Museum and the Centro Cultural Hispano de San Marcos. The city also hosts several annual events, including the Mermaid Festival, the Sights and Sounds of Christmas, and the Summer in the Park concert series.

San Marcos is a popular destination for both families and young professionals, as it offers a unique blend of small-town charm and big-city amenities. The city's exceptional education system, convenient location, and access to outdoor recreation make it an ideal place to call home.